What we do

Blue Medium is a New York–based public relations company serving the visual arts communities.

For over 25 years we developed and executed public relations campaigns across the visual arts communities. We help cultural institutions, creators, and businesses tell their stories clearly and expansively. By translating complex creative ideas into straightforward, engaging narratives, we build your public profile and connect you directly with the audiences who matter most.

We build media campaigns that place your stories in both international publications and local outlets. Because we are in daily contact with art journalists, we understand exactly what captures their attention. We pair this targeted outreach with thoughtfully organized press previews, panel discussions, and brand-building events.

We represent museums, foundations, art fairs, artist’s studios, galleries and more. Whether you are launching a major museum exhibition, launching a gallery, or announcing a new building, we tailor our communication strategies to get your project the news coverage and industry attention it deserves.

How we got here

Founded in 2000 by John Melick, Blue Medium has built a trusted reputation for excellence, professionalism, and a transparent, values-driven approach to public relations. By championing integrity and clear-cut protocols, we consistently attract dedicated team members and partners who share our commitment to meaningful collaboration.

Central to our longevity and success is our deep-rooted relationship with the media community. We view reporters, critics, producers, editors, and influencers as essential, independent voices who are creatives in their own right. By fostering a culture of mutual respect and strategic alignment, we treat our media colleagues as true collaborators; valuing the independent journalism, critical thinking, and impactful coverage they bring to the visual arts communities.

Our clients

Balloon Museum

The Clemente

Creative Australia

Indigo Arts Alliance

Madison Square Park Conservancy

Maine College of Art & Design

National Gallery of Australia

Rhode Island School of Design

Shelley & Donald Rubin Foundation

Skowhegan School of Painting & Sculpture

Trellis Art Fund

Wolf Kahn Foundation
Select Past Clients

The team

John Melick
President

Andy Cushman
Account Director

Katrina Stewart
Account Manager

Julia Kennedy
Account Manager, Digital
Bower Blue

Betsy Biscone
Director of Operations

Corey O'Hara
Office Manager

Jobs at Blue Medium

Our Method

BUILDING CONNECTIONS

  • Immersion in Your Culture: We research new projects thoroughly to understand and represent your unique mission in a way that is authentic to your values.
  • Cultivate Media Relationships: We maintain high-level relationships with global art media while engaging key cultural thought leaders.

PARTNERSHIPS & EXPERIENTIAL PR

  • Collaborate & Educate: We host specialized PR workshops and leverage a trusted partner network of digital creators and event producers.
  • In Person Connections: We develop bespoke events and media trips to forge meaningful relationships, amplify your messaging, and leave all guests with a positive impression of your organization.

STRATEGY & IMPLEMENTATION

  • Design Tailored Strategies: We build and execute tailored communication plans using rigorous protocols to ensure flawless, high-standard service delivery.
  • Empower Leadership: We elevate executive presence through media training, impactful thought-leadership materials, and guidance on how to position your public persona.
  • Craft Resonant Narratives: We develop compelling brand messaging and key media assets that captivate your target audiences.
  • Pitch Media & Engage Audiences: We secure high-impact stories across print, digital, and broadcast media to spark meaningful community engagement.

REPUTATION & CLIENT MANAGEMENT

  • Manage Issues Proactively: We protect your brand reputation through swift problem-solving, active issues management, and crisis communications plans and implementation.
  • Foster Open Communication: We build lasting trust by maintaining constant, transparent channels of communication at every stage of the campaign.

MEASURING
RESULTS

  • Report Results: We provide clear, transparent campaign reports and media placement tracking.
  • Innovate Through Data: We analyze data-driven insights to evolve our strategies and elevate your visibility in a changing cultural landscape.

Preferred Partners

D/M Bureau

Communications for architecture, design, and culture.

Bower Blue

Digital content for the visual arts, design, architecture, and cultural communities.

Fremont Blue

Memorable events for the art, design, culture, and lifestyle communities.



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    Our office

    526 West 26th Street, Suite 708
    New York, NY 10001 USA

    +1 (212) 675-1800

    New business inquiries

    Visual Arts:
    Andy Cushman